Jumat, 21 Mei 2010

TUNING THE CAMPAIGN

As I have explained previously, building hundreds of links over a very short time, particularly with very little variation in the anchor or clickable text, is a risky and mplacent strategy. Google is capable of algorithmically identifying such unnatural linking patterns. It is much better to revisit your link building every three or four months over a period of up to two years, based on the rankings you are tracking. If you have a new site, use the allinanchor:yourkeyphrase operator to see where you may end up when you’re free of Google’s agedeflation factor. Where you are not yet achieving your targets, build further links until you are. Do so gently and systematically. Learn from

your own web statistics and from Google Analytics. Where you are already getting good traffic from a keyphrase, build around that. Equally, revisit your keyword analysis: Where you are missing out on a good stream of traffic that you know is there, keep up the fight until you gain some purchase. Remember that websites and directories do close down or go out of business, and the links you used to have from them go too. Even sites that stay around refresh their pages from time to time. Your links may not survive the latest makeover. One thing is therefore certain: Were you to do nothing for a period of many months, the number of links to your site would gradually decline, and your rankings with them. It is vital to maintain your position through periodic tuning and maintenance

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